For as long as I can remember, memories have enchanted me. At the risk of sounding silly, I must admit that seeing familiar things often prompts montages of memories associated with them. Great for entertainment and exams, yes. Not so great for getting over losing someone. Trust me.
My fascination with memories gave way to dreams of building a giant collection of memories one day. I suppose today is that one day.
Instead of writing an actual letter about creating Lum, I thought it more fitting to share four memories that were most significant in my decision to take the plunge.
It was all of these moments, compounded by moments like waiting for my friends to return home from trips so I could listen to their stories and travel a thousand steps without walking one, were instrumental in my decision to create Lum.
Over the next few days, Lum is going to be collecting and launching all sorts of things; and I can't wait to share everything we have in store for you.
I would be lying if I said I knew exactly what Lum is going to turn out to be. But what I do know is what this is our attempt to make sure no little girl has to feel excluded and isolated. This is our attempt to give families something to hold on to when loved ones are so cruelly snatched away. This is our attempt to capture the moments that matter to people and share some memories with the world. This is our attempt to help people vicariously live a thousand lives. To inscribe meaning and compassion in a world of increasing purposelessness and empathy. But most of all, this is our attempt to start with forever. And I truly hope you'll join us on this journey.